Commercial Exterior & Building Signs
Storefront signs, channel letters, building and pylon signs, and illuminated signage — designed, built, and installed for businesses across the Denver metro and Colorado.
- Free in-house design proof
- Design, build & install
- Materials made for exterior use
- Serving the Denver metro & Colorado
Exterior signage that makes your business easier to see and recognize
Your building works around the clock. Long before someone reads a review or clicks an ad, they see your storefront — and a clear, well-built exterior sign is what turns a passing look into a customer walking in. Baller Graphics & Signs designs, builds, and installs custom exterior signage for retailers, offices, restaurants, medical suites, and trades: storefront and building signs, channel letters, dimensional lettering, pylon signs, and illuminated signage, handled by one team from the first sketch to the finished install.
Whether you're opening a new location, rebranding, or replacing a tired sign that no longer reflects your business, we help you choose the right sign for your building, your visibility, and your budget — then make it.
Your sign is the first thing a customer reads about your business
Exterior signage isn't decoration — it's the most-seen piece of your brand. It tells people you're established, easy to find, and open for business, and it sets the tone before anyone speaks to you. We treat every exterior sign as part of your wider brand: matching your logo, colors, and lettering so your storefront, your vehicles, and your interior signs all read as the same company. For businesses with more than one location, that consistency is what makes each new site instantly recognizable as yours.
Good signage also does quiet, practical work — guiding people to the right entrance, marking your suite in a multi-tenant building, and staying legible day and night. We design for how your sign will actually be seen: the distance it's read from, the angle people approach, and how it looks after dark.
Exterior sign types we design and build
From the sign on your building to the one at the street, we help you pick the right format for how customers find and recognize your business.
Storefront & Building Signs
The main sign that identifies your business on the building itself — face-lit, non-illuminated, or flat-cut — sized and placed to read clearly from the road and the sidewalk.
Channel Letters & Illuminated Signs
Individual dimensional letters and logos, including illuminated options for businesses that need to stay visible in the evening or in lower light — a premium, professional look for storefronts and building fascias.
Dimensional Letters & Logos
Raised, non-illuminated letters and logo shapes that add depth and a finished, upscale feel to storefronts, entrances, and lobbies — a strong option where lighting isn't needed.
Pylon & Post-Mounted Signs
Freestanding signs that lift your business up off the building and toward the road — a strong option for setback storefronts, multi-tenant properties, and locations that need better visibility from the road.
Awning & Canopy Signs
Branded awning and canopy graphics that add signage and shelter at once — a natural fit for restaurants, boutiques, and street-level retail.
Exterior Directional & Wayfinding Signs
Entrance, parking, suite, and directional signage that helps visitors find and move around your property clearly, and can account for accessibility considerations where they apply.
From first sketch to installed sign
A straightforward path from the first conversation to a finished sign on your building.
Consultation & project review
We start with what you want the sign to do, where it will go, and how it fits your brand, so the design suits the space and your goals.
Design & proof
Our in-house design team turns your brand into an exterior sign design, and you see a proof before anything is built — so you can adjust size, layout, and finish while it's still on screen.
Fabrication
Once the design is approved, we build the sign using materials selected for the application, finish, and outdoor environment.
Installation
Our team installs the finished sign and leaves the site clean, so your new signage is up and doing its job.
Exterior signs we've made
Why businesses bring their signage to Baller
- Family-owned — the Colorado branch of Lashier Graphics & Signs
- Design, fabrication, and installation handled by one team
- Free design consultation and a proof before we build
- Materials intended for exterior applications and Colorado conditions
- One point of contact from first sketch to final install
Exterior signs: common questions
Straight answers to the questions we hear most about exterior and building signage.
Exterior signs are custom, so cost depends on the sign type, its size, the materials, whether it's illuminated, and how involved the installation is. A small set of dimensional letters and a large illuminated storefront sign are very different projects. Send us your details and we'll put together a free, no-obligation quote for your specific sign.
It depends on when your customers need to see you. Illuminated signage — like lit channel letters — keeps your business visible in the evening and in low light, which matters for restaurants, retail, and anyone with evening hours. Non-illuminated dimensional letters can be a strong, more economical choice for daytime businesses or where lighting isn't practical. We'll walk you through the trade-offs for your location.
Sign rules vary from city to city, and many areas — along with some HOAs and landlords — regulate sign size, placement, height, and illumination. It's worth confirming the requirements for your specific address early, because they can affect the design. We're happy to talk through those considerations and design your sign with them in mind.
As a rule of thumb: channel letters and dimensional letters mount on your building and identify your storefront up close and from the road; a monument sign is a freestanding, ground-level sign at your entrance or driveway, which suits setback buildings and multi-tenant properties. If a ground sign is what you have in mind, our Monument Signs page covers those in detail.
It depends on the sign and the building — the mounting surface, the height and access, and, for illuminated signs, the electrical connection. We handle the installation as part of the project and plan it around your site so the finished sign sits straight, secure, and clean.
Exterior signs are built for outdoor use, with material and finish choices based on the sign type and where it will be installed. Colorado sun, temperature swings, wind, and snow are all practical considerations when planning the project.
Yes. If your sign is outdated or you've rebranded, we can update or replace exterior signage — including refacing the face of an existing sign — so your storefront reflects your current brand.
Ready to get your building noticed?
Tell us about your business and where the sign will go, and we'll put together a quote — or call (720) 585-8263.